Ohio Air Quality Development Authority
The Project
The Ohio Air Quality Development Authority (OAQDA) is a state agency with a mission of harmonizing a strong economy and a healthy environment for all Ohioans. By financing energy efficiency and clean air projects for Ohio businesses, OAQDA helps organizations meet their sustainability goals while also creating jobs and enhancing the health and safety of Ohioans.
Inspire worked alongside OAQDA to develop the 2022 annual report, with a focus on strong visuals and storytelling, to share the statewide impact of their financial assistance programs.
To kick off the planning for the annual report, Inspire held a brainstorming session with the OAQDA team to begin identifying the theme, potential titles and case studies to incorporate. Inspire also recommended developing video case studies that could be embedded into the digital report and accessed through a QR code on the printed report.
After OAQDA and Inspire selected the theme, “Our Impact: Building a Healthier Ohio”, Inspire created a schedule for report development. In addition, Inspire developed a report outline and started coordinating video shoots, including developing shot lists and interview questions.
As Inspire developed the report content, the account team worked closely with the in-house designer on the report layout including the development of visual data graphics to best illustrate the impact of the organization.
Once completed, Inspire worked to ensure there were multiple touchpoints to reach OAQDA’s key audiences including repurposing video content for social media and posting them on OAQDA’s Customer Stories webpage. Additionally, infographics were broken down into small bits of information that could easily be shared on social media.
The full report was also shared in the April 2023 AirFocus newsletter to stakeholders, and hard copies were provided to board members and distributed at OAQDA-attended events throughout the year.
The Results
Inspire helped OAQDA create the most visual annual report to date for the agency that highlighted the achievements of the previous year and the overall impact of the agency on Ohio’s economy, environment and public health system.
The final annual report, as well as the seamless planning process, was greatly appreciated by the OAQDA team. Authority board members, state legislators and various other stakeholders shared positive feedback anecdotally that it was the best report they had received from OAQDA. The report further raised the visibility and respect of the organization, which is critical to ensure ongoing funding for future projects.