Messer Construction

Providing Strategic Corporate Communications and Crisis Counsel

The Project

Messer Construction Co. is a nationally recognized construction company with a multistate presence in several markets throughout the Mideast region. Messer first partnered with Inspire to support the Columbus region in their public relations efforts with an emphasis on media engagement, thought leadership and social media content development. Inspire worked closely with the Columbus region leader and business development team to understand their goals and identify media and thought leadership opportunities that align with project milestones and announcements. Inspire also helped position Messer locally as an industry expert in building for several sectors including healthcare, higher education, industrial, science and tech, aviation and others.

Inspire has expanded its work to serve as corporate strategic communications and crisis counsel to Messer’s marketing team. In this role, our team provides strategic communications counsel and crisis and brand reputation management support for the corporate office and various regions. Inspire also manages all media monitoring and reporting for regional and corporate leadership including weekly updates regarding impacts to the construction industry due to COVID-19. Additionally, Inspire works closely with Messer’s marketing team to identify national and local thought leadership and media engagement opportunities to elevate Messer’s presence as a trusted contractor and industry expert.

The Results

  • Secured desk-side introductory meetings for Messer’s regional vice president with every major print media outlet in Columbus including Columbus Business First, The Columbus Dispatch and Columbus CEO.
  • Increased awareness of Messer among local and trade media including Construction Dive, Construction Equipment Magazine and others.
  • Reworked bios and social accounts for leaders and crafted strategic and timely LinkedIn articles highlighting regional successes.
  • Established weekly and quarterly reports showcasing Messer’s regional and corporate presence in the media compared to its competitors.
  • Provided counsel on crisis response and reputational issues for various Messer regions.