Piada

During the COVID-19 pandemic, Piada Italian Street Food strived to raise awareness about their brand with consumers while also positioning themselves as a thought leader within the restaurant industry. With 38 locations throughout Ohio, Indiana, Kentucky, Pennsylvania, Minnesota and Texas, the premium fast-casual concept wanted to let stakeholders know they were not only open during the COVID-19 pandemic, but were creative and forward thinking.

Inspire worked with Piada to increase brand visibility and promote the brand’s innovative tactics deployed during the pandemic by implementing a comprehensive media relations and influencer engagement strategy. Some of the new Piada initiatives Inspire promoted included introducing new menu items, testing a drive-thru pilot program, announcing aggressive growth plans, introducing a new consumer friendly app, launching a new non-profit and providing financial relief to Texas employees during a natural disaster.