Ohio Poultry Association

In December 2022, Inspire worked with the Ohio Poultry Association (OPA) to launch a unique campaign that paired nine classic holiday movies with egg-themed dishes. Some of these pairings were: Fried Rice with A Christmas Story, Classic Cooked Eggnog with National Lampoon’s Christmas Vacation and Deviled Eggs with A Charlie Brown Christmas.

This campaign targeted Gen Z and Millennial individuals ages 18 to 35, as well as families with young children. To appeal to this audience, Inspire coordinated a social media advertising campaign on OPA’s Facebook, Instagram and Pinterest. This advertising also included the launch and promotion of a holiday movie sweepstakes, which offered four $250-value gift card packages to four selected winners.

Additional content development included a landing page on OhioEggs.com to house all nine recipes, a consumer e-blast and a news release that was pitched to local Columbus media.

Throughout December, OPA posted content on its social channels related to the campaign, as well as engaged with four Ohio bloggers/influencers. These influencers posted unique content, which showcased four of the holiday movie recipes and pairings and invited followers to participate in the sweepstakes.