Fadó Pub and Kitchen
The Project
Inspire worked with Fadó Pub and Kitchen to open its new location in Dublin, Ohio's Bridge Park District, a completely new restaurant concept for parent company, Fadó Pubs, Inc. The restaurant combines the fun energy and connection of a pub that celebrates its Irish roots with a kitchen passionately serving fresh, European-inspired food and drinks.
Inspire worked with Fadó Pub and Kitchen to develop a comprehensive media relations and community relations strategy to promote the restaurant opening. Media were invited to attend a hard hat tour for a sneak peek of the restaurant and experience the ambiance firsthand. Inspire issued a press release to local and hospitality trade media about the Fadó Pub and Kitchen’s grand opening and pitched interview opportunities with its proprietor and Dublin, Ireland native. Additionally, Inspire developed community lists of stakeholders, area employers, apartment complexes and more to attend a grand opening event and for post-opening communications.
The Results
- Media coverage was secured in several local publications and broadcast outlets, including the Columbus Dispatch, Columbus Business First and 10TV, reaching more than 7.3 million individuals.
- More than 29,000 individuals were reached through a blog post written by the Dublin Convention & Visitors Bureau about the restaurant’s grand opening.
- Fadó Pub and Kitchen received media mentions in hospitality trade publications, including FSR Magazine and Restaurant Business, reaching more than 350,000 individuals.
- A local stakeholder and community list, totaling nearly 400 individuals, was developed for the grand opening event and post-opening communications.