Boys & Girls Clubs of Central Ohio

Building a Targeted Media Relations Program to Highlight Youth Development Strategy

The Project

Boys & Girls Clubs of Central Ohio provides comprehensive youth development and guidance through high-quality after-school and summer programming for youth and teens. With eight clubs located across three counties, the organization’s mission is to empower all young people to reach their full potential as productive, caring and responsible citizens.

In 2020, Inspire began working with the Boys & Girls Clubs of Central Ohio to raise awareness of their services for area youth who were learning from home due to the COVID-19 pandemic. During this time, the clubs adjusted their hours, so they were open during the day to support students and their families during the unusual school year. Inspire also worked with the organization to draft and distribute a news release to announce the 2021 Youth of the Year winner.

The Results

  • In only a few months, Inspire helped secure 10 media placements for the organization, including The Columbus Dispatch and NBC4, reaching a potential audience of 6.5 million.
  • Inspire also engaged with a family, who is served by the Boys & Girls Clubs of Central Ohio, to coordinate a story with the Associated Press about how families with school-aged children were impacted by the pandemic.
  • A Boys & Girls Clubs of Central Ohio board member stated that the media coverage Inspire secured was more than the organization had seen in 40 years and significantly helped raise awareness for the organization’s important work.
targeted media placements secured