El Vaquero Mexican Restaurant

Inspire worked with El Vaquero Mexican Restaurant to develop and integrate a comprehensive media relations and community relations strategy to drive brand awareness and traffic to the restaurants’ 18 locations in Ohio and Michigan. To guide the brand strategy, Inspire developed quarterly marketing calendars that included plans for media relations, blogger engagement, email marketing, community events and advertising opportunities.

Inspire cultivated relationships with local and national media to share El Vaquero’s offers and promotions each month through pitching, coordinating food drops and on-air cooking demonstrations. Inspire also coordinated visits for restaurant and food influencers to enjoy a complimentary meal and share about their experience with their social media followers. These influencers often hosted gift certificate giveaways through their platforms, further driving traffic to El Vaquero’s social media channels and increasing the brand’s followers.

To foster community relations and increase email subscribers, Inspire redesigned El Vaquero’s e-blast and implemented an overall email marketing strategy. Inspire created and organized content and sent out monthly e-newsletters, which highlighted El Vaquero’s unique dishes, current and upcoming specials, community involvement, and shared guests’ photos and testimonials.

In addition, Inspire provided strategic guidance to El Vaquero’s social media manager to ensure all marketing partners were aligned on messaging and planning.