Boost Your Online Presence with a Digital Audit

By Leah Hooks
May 28, 2024

Did you know that most experts recommend conducting a digital audit every year? The digital space changes quickly and often. Our digital experts stay on top of updates and trends and are ready to help you navigate the necessary changes to keep your digital presence up to date.

What is a digital audit?

A digital audit is a comprehensive review of an organization’s online footprint. During a full digital audit, our team will look at your overall digital presence, including all social media channels and every page of your website. We’ll be looking for what you’re doing well, where you can make improvements, and include recommendations based on today’s best digital practices. During an audit, your content, frequency of updates, design, organization and functionality are all assessed. With a finalized audit in hand, we’ll meet with your team to discuss capabilities and work with you to create an actionable plan for improvements.

When is it time for an audit?

We know that schedules are busy, and an annual digital audit may not be feasible for every organization. If you’re not able to conduct one every year, here are a few situations where a digital audit can be most helpful:

  • Staff changes or new company goals
    • New CEO or head of marketing? New 5-year plan? It’s time to re-evaluate your digital strategy to ensure it aligns with your business goals.
  • Looking for a website refresh
    • If your website is 3+ years old, it may be time to think about a refresh or redesign. Conducting a digital audit before you start the process of refreshing your site or building a new one helps to evaluate your current content and determine where improvements need to be made.
  • Performance is lacking
    • Are you unhappy with your current performance on social media and/or your website? A digital audit can help you determine where to focus your efforts for improved performance.

Remember: the more often you review your digital presence and adjust as needed, the easier the implementation becomes. We recommend auditing your platforms once a year.

How can Inspire help?

The team of experts at Inspire are well-versed in conducting digital audits and can help determine the right next steps to take to improve your presence online. Here’s how we can support you beyond the audit:

  • Web Design & Development
    • Inspire works directly with clients to determine their unique website needs before providing a web development plan and timeline. A one-stop shop when it comes to web development, Inspire works with clients on webpage layout, content development and graphic design to create a site clients are proud to show off.
  • Search Engine Optimization (SEO)
    • Many factors may affect where a website appears in search engine results, including keywords, quality of content and how often it is updated, metadata and link-backs. Inspire helps clients improve website usability to increase organic search engine rankings.
  • Search Engine Marketing (SEM)
    • To help further drive traffic to a website and select content on the site, Inspire develops Google Ads campaigns that reach your target audience and drive results. Inspire has developed many highly successful Google Ads and social campaigns that have driven thousands of website views in a matter of days.
    • Inspire will determine which ad types are best for your campaign goals, produce advertising creative elements, monitor the campaign as it is running to assure correct placement and delivery, and provide a detailed report of all results and metrics.
  • Social Media Strategy & Planning
    • Sharing timely, relevant, engaging written and visual content is vital to building social influence and engagement. Inspire helps clients develop custom social media strategies designed to maximize the strengths of each social network and deliver strong results where it counts.
  • Social Media Advertising
    • Social media advertising is an integral part of building social media followers and engagement. Inspire helps clients navigate social media advertising and get the most out of their online spend.
  • Content Development and Community Management
    • Inspire serves as community managers, working alongside clients to share, monitor, respond and seek out relevant posts and conversations across social media.

Are you ready to evaluate how your online presence is performing? Let’s chat about how Inspire can help support your team!