Our approach to the work.
When any company asks “what do you do?” – we provide the same straightforward answer:
We excel at helping clients communicate effectively with defined audiences to achieve desired results.
How that happens is nuanced and customized to each client’s situation and can involve one or more of the services below. Regardless of what your specific need calls for, we ensure any mix of services are always strategic and thoughtfully integrated to meet stated objectives.
As an integrated communications firm, we strategically assemble initiatives that pull from our expertise across corporate communications and public relations, crisis communications, sustainability and social impact storytelling, marketing and advertising strategy and social media and digital marketing. No two solutions look the same, but all are customized to move the needle or solve a problem.
Public Relations & Corporate Communications
Consistent, strategic communication to internal and external audiences is the foundation from which we build trust and foster engaging relationships. We start with understanding your voice, your values and your value proposition, and we work to convey messages in a manner that is authentic, effective and properly nuanced. Whether your audience means direct communication to internal employees, elected officials, members, customers or other stakeholders, or you want to target media with newsworthy information, it is the strategic nature of your communication that unlocks desired results. Our communication and public relations work involves:
- Public Relations Strategy
- Message Development
- Media Relations
- Thought Leadership
- Internal Communications
- Corporate Communications
- Public Affairs & Stakeholder Engagement
- Team Trainings & Executive Coaching
- Measurement and Analytics
- Crisis Preparedness and Response
Marketing & Advertising Strategy
Every marketing dollar spent gets evaluated on the strength of the strategy and message. Creating lasting brand awareness and giving audiences a reason to act must build from a solid brand strategy and clear messaging. With those assets in place, we help clients structure targeted marketing plans and advertising campaigns that carefully consider reach and depth consistent with budget. Coupled with creative design and visual elements that captivate and create calls to action that motivate, the campaigns we create in partnership with our clients ultimately resonate with their audiences. Our marketing and advertising work involves:
- Brand Strategy, Positioning & Messaging
- Creative Services & Design
- Video Production
- Advertising Planning & Placement
- Influencer Marketing
- Partnerships & Events
Social Media & Digital Engagement
Today, your audience lives online. This is why savvy listening and engagement on social networks is no longer an add-on consideration, it’s a strategic necessity. Understanding what platforms your audiences choose and the conversations they are having provides opportunities and inroads to create desired awareness, valuable conversations and convincing calls to action. Further, our collaborative work with industry influencers and bloggers helps us craft unique digital campaigns, forge valued partnerships and execute specialized events to make real-time and lasting connections on the channels where your customers live. Our social and digital expertise includes:
- Social Media Listening & Engagement
- Digital Marketing
- Blogger & Influencer Engagement
- Partnerships & Digital Events
- Social Advertising
- Website Development
- Social Media Crisis and Escalation
Crisis Communications: Issues & Reputation Management
Our reputation has largely been built on protecting the reputation of others. Bad things do happen to good companies. When that happens, knowing who to turn to and how to handle the fallout determines the length and severity of a crisis in the public eye. With more than 30 years of counseling clients through difficult times, our crisis response team rolls up their sleeves to help you do the hard work of crisis communication and management.
Social Impact & Sustainability Communications
We gravitate strongly toward brands that think beyond their bottom line and focus on the greater good. These are our people. Whether it’s helping you develop and share your company’s latest ESG report or CSR commitments, green building certification or carbon reduction milestones, or you’re expanding your community engagement, diversity and equity or philanthropic programs, we work closely with client partners to tell engaging, uplifting stories of commitment and success that are rooted in tangible, bigger picture impact.