Renewable Energy Buyers Alliance (REBA)

Executing a Public Affairs Strategy to Release Clean Energy Federal Policy Statement

The Project

The Renewable Energy Buyers Alliance (REBA), a member-based organization representing the world’s largest energy buyers, called on the federal government to implement strong and specific national policies to accelerate the transition to a zero-carbon power sector. Organized by REBA and bringing together REBA members and other businesses and partners, the Energy Buyer Federal Clean Energy Policy statement emphasized the need for ambitious national policies that modernize the power grid and ensure it is resilient, affordable, customer-focused and carbon-free. There were 36 iconic American brands including Amazon, Facebook, General Motors, McDonald’s, Pepsi Co, Target and Walmart that signed on to the statement outlining specific federal policies to decarbonize the power system.

The letter was sent to the incoming Biden administration and created opportunities for federal-level engagement. Inspire supported REBA with the release of the federal policy statement through a strategic and advanced public affairs strategy that included media engagement, paid and organic social media content development, thought leadership development and the creation of packaged stakeholder communications for further amplification of the statement through REBA’s partners and member organizations.

The Results

  • Secured interviews for REBA leadership with national and trade media including Greentech, S&P Global, POLITICO, GreenBiz, NBC News and Axios.
  • Media engagement efforts resulted in 16 substantive earned articles as well as 30 placements of the press release online and on social media reaching an audience of more than 12 million.
  • 210 downloads of the statement and 4,110 new users on the REBA website in the first week following the release of the statement.
  • 87 shares of the statement across all social platforms from REBA members, peer organizations, media outlets, consulting groups, etc.
  • Organic and paid social content highlighting the statement on Twitter and LinkedIn garnered nearly 400 engagements and reached more than 26,000 users.
million media impressions
downloads of the statement in the first week
social media users reached