Ohio Poultry Association

In July 2023, Inspire worked with the Ohio Poultry Association (OPA) to promote their all-new Devilishly Good stand at the Ohio State Fair, which exclusively featured 13 flavors of deviled eggs, including the 2023 Ohio State Fair flavor, Cotton Candy. OPA’s offerings included:

• Cotton Candy Deviled Egg - the 2023 Ohio State Fair flavor, featuring a smooth, creamy filling made with powdered sugar, cream cheese, sweet cotton candy syrup and topped with a light and airy piece of cotton candy

• Lemon Meringue Deviled Egg – the 2022 Ohio State Fair flavor

• Chocolate Deviled Egg – the 2019 Ohio State Fair flavor

• S’mores Deviled Egg – featuring marshmallow topping and a graham cracker

• Mexican Street Corn Deviled Egg – served with corn, cotija cheese and a few dashes of Tabasco

• Everything Bagel Deviled Egg – topped with Everything Bagel seasoning

• Honey Fig Blackberry Deviled Egg – served with honey fig jelly and a fresh blackberry

• Maple Bacon Jalapeño Deviled Egg – drizzled with maple syrup and topped with a piece of bacon and a jalapeño

• Sweet Korean BBQ Deviled Egg – served with Korean-style BBQ sauce and topped with green onions and wontons

• Crunchy Chili Deviled Egg – garnished with shredded cheddar cheese and Fritos

• Tomato Bacon Ranch Deviled Egg – featuring creamy ranch flavor and topped with bacon

• Greek Deviled Egg – served with a black olive slice and a sprinkle of Penzey’s Greek Seasoning

• Subtle Habanero Deviled Egg - a spicy twist on a classic deviled egg

Inspire implemented a comprehensive media relations and social media campaign, which included identifying Columbus, state media and influencers to engage with to encourage Ohioans to try OPA’s deviled egg offerings. Inspire also coordinated food drops and on-site segments for Columbus media.