Spaghetti Warehouse

When Spaghetti Warehouse, an iconic Columbus restaurant open from 1978-2022, decided to open at a new and much smaller location following extensive damage at its legacy location, the brand prioritized connecting and reminiscing with its long-time customers while introducing them to experience a modernized concept.

To engage with historical customers who spent years celebrating at Spaghetti Warehouse at its location on W. Broad Street, Inspire developed two campaigns before moving into its new and smaller location on S. High Street. The campaigns “Savor the Memories” and “Own a Piece of the Warehouse” provided customers with the opportunities to remember and reflect while positioning the restaurant for a new era.

To acknowledge its long-time customers’ need to preserve the memories from the historic location, Inspire created “Savor the Memories,” an online memory-sharing contest for customers to reminisce with photos and videos of time spent at Spaghetti Warehouse. Every entrant received a free entrée coupon at the new location and one person received free lasagna for life.

The W. Broad Street location of Spaghetti Warehouse was known for its kitschy and unusual décor. The new location, smaller in size and designed to be more modern in décor, could not accommodate most of the items. Customers were curious as to what would happen to the notorious antiques and furnishings. Inspire worked with an online auction company and invited customers to “own a piece of the Warehouse.” The auction featuring selected items from the original Spaghetti Warehouse was available for two weeks.