American Biogas Council
The Project
The American Biogas Council (ABC) is the national trade organization for the biogas industry, representing more than 400 companies in all sectors of the biogas supply chain that are leading the way to a better future by maximizing carbon reduction and economic impacts of biogas systems.
In May 2024, Inspire PR Group supported ABC at their annual meeting, tradeshow and conference, BIOGAS AMERICAS, in Savannah, GA. Inspire was tasked with handling media relations and social media strategy before, during and after the event, in addition to being responsible for assisting in coordinating with an on-site video crew to capture interviews for future promotional use.
Inspire collaborated closely with the ABC events team, as well as the communications team throughout the planning process to ensure seamless execution.
Inspire provided the following services:
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Media relations strategy and outreach
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Social media strategy and support
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On-site media coordination
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On-site video coordination
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On-site social media
The event highlighted Inspire's expertise in digital and social media strategy and planning, managing, and executing such events.
The Results
Inspire was on-site for the two-day conference. Inspire pitched media to attend the event leading up to the conference and coordinated an interview with the local Fox affiliate during the first day of the event.
Inspire wrote a social media plan, including planned posts for LinkedIn and X ahead of the event and worked with the on-site photographer to gather images for each post and then posted live at the event. ABC’s LinkedIn page gained 523 new followers during the event and content earned 92,723 impressions.
Following the event, Inspire also drafted and distributed a news release about the event on behalf of ABC, emphasizing the growth of the conference and tradeshow.