American Egg Board

Leveraging Video to Highlight America’s Egg Farmers’ Commitment to Fighting Hunger

The Project

To recognize U.S. egg farmers’ contributions during the annual Hunger Action Month in September, the American Egg Board (AEB), the national marketing organization for America’s egg farmers, worked with Inspire to create an engaging short video with participating egg farmers from across the nation. The Eggs Across America video highlighted the many contributions America’s egg farmers make to their local hunger relief providers as part of AEB’s Hunger Action Month campaign.

The Eggs Across America video was designed for and targeted to reach American consumers and educate them on the outstanding contributions U.S. egg farmers made in 2020. This was accomplished by producing a video that included critical messages, eye-catching animations and a call-to-action for viewers to support their local food bank. The video incorporated clips of real U.S. egg farmers “passing” an AEB-branded egg carton from coast-to-coast – AEB’s own play on the popular “Virtual Pass Challenge,” which was trending on social media at the time of production and shows individuals passing an object between separate video frames.

The finished Eggs Across America video was less than one minute in length and was tailored as specifically scaled versions for Facebook and Instagram. Additionally, the animation was saved as a standalone, 15-second video and still frames of the animation were captured to use on social media.

The Results

  • AEB was one of the first food and farming organizations in the United States to leverage the trending Virtual Pass Challenge video concept, especially one that represents such a large portion of the U.S. farm community.
  • The video executed this concept seamlessly by piecing together video clips provided by farmers to show a carton being passed from frame-to-frame and state-to-state. Inspire provided how-to-shoot guides for the farmers to create their own videos.
  • Since the majority of the video’s content was filmed and provided by farmers, the finished product was produced efficiently and on a short deadline of just three weeks.
  • The video received nearly 10,000 views across Facebook, Instagram and YouTube.
views across social platforms