Ohio Poultry Farmers
The Project
The Ohio Poultry Association (OPA) is a non-profit trade organization that represents more than 1,000 egg, chicken and turkey farmers across the state.
In 2024, Inspire PR Group partnered with OPA to launch a five-part animation series called A Closer Look: Ohio Poultry Farmers’ Commitments. The animation series intended to build an understanding of sustainable agriculture practices, and how poultry farmers are proactive in their efforts to protect the environment and be responsible neighbors through proper manure management, recycling, energy conservation, preserving water quality and giving back to their community. These sustainable farming practices align with the national framework for poultry farmers established by the U.S. Roundtable for Sustainable Poultry and Egg (US-RSPE).
This project was supported by animation partner, 26Made, and the Ohio Soybean Council, a checkoff organization that focuses on soybean research and development, education and promotion projects through the investment of farmer-contributed funds.
The Results
The animation series was promoted on OPA’s Facebook, Instagram and YouTube in April 2024 in honor of Earth Month, which is a time to celebrate our planet and take action to protect it. Telling the story of Ohio poultry farmers’ environmental efforts, this series highlights the benefits of the poultry farming community’s work to provide fresh food for communities.
- The videos were shared with OPA’s 16,000 email subscribers
- The Facebook, Instagram and YouTube advertising campaigns earned 700,459 impressions and reached an audience of 457,063
- The videos were played 273,084 times, which drove 2,255 link clicks