Tips to Enhance Your Media Pitches

By Michelle Leitzy
January 10, 2019

It isn’t surprising to learn that journalists and media outlets are inundated with hundreds if not thousands of media pitches on a regular basis. So, how do you make sure your media pitch stands out from the crowd? I recently stumbled upon a Forbes article that shares 12 ways to ensure your media pitches are successful.

Below are the five key takeaways I thought were the most helpful in getting media to notice your pitch for all the right reasons (because no one wants to end up on the “how not to pitch media” list!).

  1. Do your research. Get to know the journalist/reporter before you pitch them. Follow their social media accounts, provide feedback on their articles and then pitch them when you have a story that pertains to their interests.
  2. Build relationships. Invite a reporter you know you will be pitching frequently out for coffee or lunch and learn about the topics and news they are interested in receiving. Networking matters!
  3. Create stronger content. Ask yourself “how does my pitch help the audience?” and then develop a pitch that’s interesting, helpful and takes a strong position or new angle on an important topic.
  4. Personalize, personalize, personalize! Stop sending a one-size-fits-all pitch and distributing it to everyone on your media list. Take what you learned in your research and tailor your pitch to the reporter. For example, reference past stories they’ve written and share how you think your news will benefit their audience.
  5. Recognize it’s a long game. This one can take the most patience! Media want to work with people the know and trust and that takes time. This goes back to doing your research and building those relationships. Understand who you want to target and then become a resource to them.

What media pitching tips have worked for you?