3 Social Video Trends to Tap Into This Fall
It’s finally fall! No better time to reevaluate your social media strategy heading into Q4 to make end the year strong. If you have been contemplating incorporating more video content into social calendars, consider incorporating these three video trends into your plan.
1. Create more authentic video content
With users being fed more and more AI-generated content on social media, they increasingly crave brands featuring authentic voices. Creator culture continues to be at the forefront as consumers yearn for a “personal experience.” Social users are wanting to see more authenticity from brands, which can be achieved by featuring employees and creators, rather than AI-generated content.
One way to incorporate more authentic content is to create a unique and engaging video mini-series featuring employees or creators. For example, if your brand is promoting a specific food product, then every Friday, post a “Friday Fall Recipe” and feature a different team member incorporating the product into their favorite fall recipe. This is engaging by showing off your team while also showcasing product in fun, unique ways.
2. Implement behind-the-scenes and transparent video content
Audiences’ continued desire for authentic content correlates with brands being transparent on social media. The Sprout Social Index indicated that “consumers do not see enough transparency about business practices and values from brands on social media.” Customers want to see organizations and brands post about diversity, investor relations, company leadership and sustainability efforts.
Consider being more transparent about business, products and practices by creating content that features behind-the-scenes footage. Try capturing videos like an office tour that shows the employees behind your products and services, or a video of your products being made. Content that is authentic and transparent will aid in building brand trust between organizations and customers.
3. Incorporate long-form video into your strategy
As surprising as it sounds, long-form videos are making a comeback on social platforms. For the past couple of years, short-snackable content has been the most desirable form. We are now seeing a shift, where users are starting to engage more with long-form content. TikTok and Meta have been encouraging creators to upload one-to-10-minute videos. According to Sprout Social, “Users spend over half of their time on TikTok watching videos that are a minute or longer.
Think about incorporating a mix of both long and short-form content into your social media strategy. That behind-the-scenes content and employee spotlights are great ways to test out how longer videos perform with audiences.
Video production can be a pain point for many marketers, especially small teams with limited time and resources. The good thing about the current video trends is that the more authentic the video the better!
So, take out your iPhone and point and shoot your next video! If you’re interested in thinking through your social media strategy or working with Inspire to produce video content, drop me a line!