3 Foodie Influencer Trends to Watch in 2025
As we launch our 2025 marketing plans, it’s important to understand both the value of partnering with creative food influencers, and how their jobs continue to evolve. If you’re teaming up with a food influencer this year, consider these three trends to help guide partnerships.
1. AI Tools Impact
As artificial Intelligence (AI) continues to evolve and users become more familiar with its benefits, influencers are also integrating it into their content development. From helping with meal planning to grocery shopping, AI offers home cooks simplicity when planning, prepping and organizing meals.
For example, AI can automatically generate a downloadable grocery shopping list that is categorized by common themes from a recipe. Food influencers can then provide these lists (saving a step for the end reader) as another benefit for visiting their site or social platform and trying their recipes.
That being said, AI can’t replace unique voices and personal experiences. Ultimately, people are drawn to influencers they’re interested in and who provide value to their lives—which brings us to the second trend to watch.
2. Niche Communities
Social media is a crowded, noisy space with unpredictable and ever-changing algorithms. Rather than appealing to everyone, premium subscriptions and apps, like Substack, are providing an opportunity for foodies to build loyal communities that gobble up original recipes, blogs and creative content again and again.
Through paid subscriptions, creators have the freedom to share additional content, such as exclusive recipes and long-form content like newsletters. It also offers a safe space for community interaction— ultimately building deeper connections. Because these premium audiences often pay for content, this is a strategic opportunity for brands to foster a valuable connection with people who are actually listening, instead of just hoping to catch audiences mid-scroll on social media feeds.
3. Authentic Storytelling
How do food creatives grow and retain their communities? Through authentic storytelling, which develops and deepens connections using strong visuals, creative content and relatable stories.
For example, influencers may share about a certain cooking technique that was difficult to master or forgetting a key ingredient while baking that completely messed it all up. Audiences can relate to these stories, so they not only draw people in but also build trust that will keep fans coming back for more.
Does your 2025 marketing plan include foodie influencer partnerships? From sharing messages with an expanded audience to generating new creative ideas, brands that partner with food influencers have unique opportunities to tailor messages in an authentic way and reach audiences right where they are.